The Laundress denim wash softens while preserving color, leaving your jeans feeling soft and looking finished. Contrary to popular belief, most fading occurs in the dryer, not the washer. Denim is best washed inside out. This prevents abrasion, which increases color longevity and preserves elasticity. Always wash with like colors. The ideal frequency of washing denim is a personal preference. Avoid washing to maintain a perfect, worn-in feel, or launder to restore the fit of jeans.

If you prefer not to wash regularly, we suggest Fabric Fresh Classic and steaming to eliminate odor-causing bacteria.
Scent notes: lily of the valley and jasmine with sweet musk, sandalwood, and a touch of citrus.

-16 fl oz
-Made in U.S.A.
-Los Angeles Apparel is not responsible for any damage caused to garments as a result of using The Laundress products. Please follow wash instructions.

For best results: Effective in all water temperatures. We recommend washing colored denim in cool water and white denim in hot water. If machine washing, turn items out and insert in a Mesh Bag (optional). Hang dry or tumble dry on low heat. Launder as follows:

Ingredients: water, sodium laureth sulfate, C12-16 pareth-7, cocamidopropyl betaine, lauryl glucoside, dicanolaoylamidoethyl hydroxyethylmonium methosulfate, triethanolamine, triethyl citrate, citric acid, fragrances, benzisothiazolinone. Geraniol, citronellol, linalool, eugenol, coumarin and alpha-isomethyl ionone are fragrance allergens. Phosphate free.

Color and texture may vary with plant-derived ingredients.
No animal ingredients or animal testing.
Dermatologist tested