Founded in 1920, New Era hats are synonymous with baseball, especially the fitted 59Fifty pro model, which has been the official on-field hat of the MLB since 1993. At some point they also became synonymous with hip hop and street culture, seen on the heads of just about every rapper since the '90s, including Tupac, Kendrick Lamar, Chance the Rapper and, of course, Jay Z.
Self-described as “unapologetically New York”, Awake NY founder and former brand director at Supreme, Angelo Baque, values his city as a cultural juncture. Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. The brand is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, Awake NY evokes both the changing aesthetic vibrancy and timelessness of New York.
- 100% cotton
- Printed artwork at front and back
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