The beginnings of independent fashion label Love, Fioyo can be traced back to a lavish wedding boutique on Club Street, where founder Fion Tay accumulated 15 years of experience in the wedding industry.
Now, enter: Love, Fioyo—Fion’s newest venture. A bold experiment and natural evolution of Fion’s strength as an entrepreneur cum fashion ambassador, Love, Fioyo strives to be a one-stop shopping destination for the everyday woman, from fashion clothing to couture gowns. Guided by their empowering brand philosophy of ‘Be Your Own Label’, every Love, Fioyo piece is designed and released in limited quantities, akin to handcrafted artworks produced by skilled artisans.
As we welcome Love, Fioyo as a new merchant on ShopperBoard, we speak to the brand’s inspiring founder Fion Tay about female empowerment and the future of fashion.
I love challenges and I’ve always had a passion for clothing. Growing up, I’ve always been intrigued and fascinated by the qualities of uniqueness, elegance, and style embodied by the fashion industry. The creation of The Louvre Bridal is a clear testament to that. Witnessing the joy of others through the whole bridal styling and wedding process really made it all worthwhile for me. It ultimately made me realise that a woman should not only feel beautiful on her wedding day, but also every day of her life. With this in mind, I dived into contemporary fashion.
I emphasise on setting time aside for myself at least once a week to enjoy time with my inner self. I like to read books on enlightenment. Lighting up a candle or turning on the aroma oil diffuser is usually my Sunday self-care habit.
Have a dream and a clear vision to achieve it. Once you know what you want to achieve, overcome your fear and go for it. No dream is too small or too big. Dreams are powerful and they keep us alive, giving us a purpose to work towards.
Megan Markle’s bold fashion choices. Her style is similar to my fashion philosophy, where I like to explore the infinite possibilities in which I can express myself.
Berta Balilti. I love her designs and she never fails to surprise us with her avant-garde style and bold choices.
The designing and creative process is definitely not affected. In fact, I have more time at home to focus on conceptualising. However, the execution and production of the design is delayed due to this pandemic.
Sustainable fashion. Green is the new black! We are launching a gown rental platform for special occasions. Keeping fashion sustainability in mind, the outfits are designed such that it can be customised for any type of occasion.
Always innovate and keep brainstorming for new ideas. Don’t blindly follow footsteps as everyone is on a unique path. Be willing to try—failure always has a negative connotation, but it actually means you’re innovating and trying different things to move forward so just keep pushing!
The team at ShopperBoard is friendly and supportive. They care and acknowledge the needs of customers and merchants. I like that ShopperBoard brings all the trendiest fashion stores in one app for easy and convenient shopping!
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