For Fulton & Roark, the quality of a soap can be determined by two things: how it makes you feel during your shower, and how it makes you feel afterward.

A blend of rhassoul (Moroccan red clay) and oat flour provides light exfoliation, while shea and cocoa butters combined with natural essential oils help to hydrate your skin. An energizing blend of sage, eucalyptus and black spruce lather up to create an experience that will clear your mind—and refresh your skin. And thanks to its long-lasting triple milled formulation, a bar of F&R soap lasts months, not weeks.

And while Fulton & Roark soap doesn’t feature “space age technology” or Bluetooth, it does “sync up” nicely with each of their solid colognes—helping you look, feel and smell your best all day long.

Really good soap. No gadgets necessary.