G.E.M. Pink Popper Jeans.
G.E.M is the new venture label created by founder and creative director of Lazy Oaf, Gemma Shiel. “Inspired by iconic females like Bjork, Madonna, Cyndi Lauper and female punk scene icons (plus an unhealthy dose of 80’s and 90’s vintage) G.E.M has allowed me to push my ideas and creativity and has been over a year in the making” – GEM x
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