Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like Rihanna, Usain Bolt and Kylie Jenner.
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Felipe Pantone is an Argentinian-Spanish artist who deals with contemporary themes and whose work is a play on movement and perspective, characterised by bold colour and geometric patterns. Our women's specific addition to the Rider family is inspired by vintage cars with a playful design showcasing Felipe's signature use of colour gradients and absorption and reflection of light.
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