The net turned upside down has also been used symbolically as a crown. In a new merchandise promotion developed by CLC, the nation’s leading collegiate licensing agency, their “Chase the Crown” campaign uses the net as the ultimate prize. The campaign across 100+ universities also features a basketball themed mascot named Buster T. Brackets that wears the net upside down as his crown.
To the victors go the nylon spoils, after all.
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