Park Avenue, commemorated on the Park Avenue vintage t shirt, opened in 1978 at 500 North Water Street and became Milwaukee's go-to nightclub. It was a posh club where one could feel accepted for their lifestyle choice and have fun dancing the night away. Most would go for their favorite night of the week to get their groove on and for a chance to dance on the block with the fog below. Themed nights included Alternative Night, Gay Night, College Night, Mad Hatter Night, Ladies Night and Champagne Saturday. It was a favorite place for Milwaukee's pro athletes, turning the legal drinking age, bachelorette and bachelor parties, and sailors' shore leaves. During the 80s, Park Avenue was Thee Nightclub.